I’m a digital experience strategist & designer based in Belgium.
After 10 years as Digital Director at Base Design, I founded Uncommon Practice in 2025: a studio that brings stories alive through design and emerging technology. We work with forward-thinking brands and cultural institutions to create experiences (online, offline, hybrid) that feel different but authentic.
Over the years, I’ve had the chance to collaborate with clients such as Dior, Bozar, KANAL Centre Pompidou, Studio Brussel, NTGent, Axel Vervoordt, MoMu Antwerp, La Monnaie, RSC Anderlecht, Xavier Hufkens, Haus Der Kunst, Fondation Cartier and Warner Music Group.
I occassionaly give talks and guest lectures on design, branding and digital thinking. I was a guest at Kikk Festival, Us By Night, Luca School of Arts, MuseumNext Digital Summit, Swiss Interactive Media Design Days, IxD Lab Switzerland, Arteveldehogeschool, Solvay ULB-VUB and more.
I’ve kept a blog since forever. Of course not every post still feels relevant, yet one piece in particular continues to resonate: Beyond the interface.
Feel free to get in touch. You’ll find me sharing thoughts on LinkedIn from time to time.