Thomas Byttebier

Freelance digital designer

Interfaces, UX, web sites


Wolf is an indie brand of T-shirts for kids. The shirts are illustrated by excellent designers. I worked with Wolf on the design and implementation of their online T-shirt shop in 2012.

Screenshot of the Wolf website

The site’s emphasis is on the T-shirts and the kids. I used colorful typography and big photos to communicate what Wolf is about: kids, design, T-shirts.

Screenshot of the Wolf website

The font color of the shirt pages playfully adapts to match the T-shirt designs and photography.

Screenshot of the Wolf website

Screenshot of the Wolf website

The most important goal of the Wolf website is selling shirts. I designed a straightforward and user-friendly shopping cart and checkout experience. It adapts to every possible screen size and device.

Screenshot of the Wolf web shop cart

As a company Wolf blogs about art and design. It’s always subjects that appeal to children and parents, Wolf’s main audience. The blog and web shop are easily updated via the ExpressionEngine CMS back-end.

Screenshot of the Wolf website

The website is fully responsive. That means its layout perfectly adapts to the varying screen sizes of smartphones, tablets and regular computers. The shopping experience is perfect on every device.

Demo of the Wolf responsive website

I’m followed up on the Wolf website very closely in the years after the shop’s launch. I performed regular design updates. Sometimes it’s just tiny details that get a make-over but I’m convinced it matters. A great user experience is in the details.