Picturay is an interesting startup that lets you share your best holiday spots with friends, by means of pictures. I worked with Picturay in 2014 to redesign their product’s web interface. Here’s the homepage:
The new design removes all clutter and makes the app much easier to use, on all devices. The emphasis is on the photos Picturay users share with their followers.
I researched, sketched interactions, prototyped and designed new flows to create a more focused user experience. I eliminated as much interface as possible, reducing to the essence. Because in the end, people don’t want to use interfaces, they want to get things done.
On the front-end side, I coded a highly-scalable system that allows Picturay’s developers to easily build the look of new functionality using chunks of HTML, CSS and a clear UI design guide.
As it’s mostly the case, I worked together with a team of web and back-end developers who put the product to life.
If you like what you see, let’s talk. I absolutely love tackling the huge challenges that come with product and UX design.